from leaves to thread to cloth, the evolution of covering the body is a story of invention and ease. the logo takes that idea merging the greek letter ,α' with the english ‘a’ to form a shape inspired by thread, fluidity, and the alpha female spirit.
the brand wanted more than just another pink empowerment badge. they asked for something confident but not loud, feminine but never cliché.
we created a mark that feels like lingerie itself elegant and intimate. a symbol that speaks softly and still stands first.
