idaa is a family restaurant built around the simple pleasure of bringing people together over good food. with a menu spanning north indian, mughlai, hyderabadi, chinese, tandoori, seafood, and vegetarian cuisine, the brand brings together a diverse world of flavours under one roof.

we built an identity around the idea of nourishment and blessings, combining a spoon with the lotus bud traditionally associated with blessings. this central idea extends across the brand’s visual language, social media, and print applications, creating a warm and welcoming identity designed for everything from everyday meals to celebrations and gatherings.