the france-based premium beverage company, la vie, sought a distinctive branding and packaging solution that would convey the essence of their premium water. they needed a design that would evoke a sense of freshness, purity, and luxury, while also distinguishing their product in a competitive market.

our team embarked on a creative journey to develop a branding and packaging concept that would capture the essence of the company's premium water. drawing inspiration from iconic snowy mountain ranges renowned for their freshwater sources, such as the swiss alps or the canadian rockies, we crafted a logo featuring a majestic mountain motif. 

in addition to the logo, we designed packaging that exuded sophistication and elegance, utilizing minimalist yet refined aesthetics to highlight the purity and premium nature of the product. through meticulous attention to detail and thoughtful design choices, we successfully translated the company's vision into a visually captivating brand identity and packaging solution that resonates with consumers seeking the finest quality water.